Our Love Is Blind Campaign Raised $300 for the BDSRA Foundation

Thank you for helping us turn art, awareness, and purpose into support for families affected by Batten disease.

At Paper Clouds Apparel, every campaign means more when it creates real impact.

We’re proud to share that our recent Love Is Blind campaign raised $300 for the BDSRA Foundation.

That donation is headed to an organization whose mission is to support Batten families, fund and facilitate research, and advocate for treatments and a cure. BDSRA says it is the largest support and research organization in North America dedicated to Batten disease, and its work includes family support, education, advocacy, and research efforts.

For us, this campaign was about more than just launching another collection. It was about using creativity to help shine a light on a rare disease community that deserves support, visibility, and hope.

Every purchase made during this campaign helped move that mission forward.

We’re incredibly grateful to everyone who shopped the collection, shared it, talked about it, and helped spread the word. Small campaigns can still make a meaningful difference, and this one is proof of that.

The BDSRA Foundation supports families throughout every stage of the Batten disease journey and works to improve quality of life while pushing research ahead. That’s part of what made this campaign so important to us.

At Paper Clouds Apparel, we believe apparel can do more than look good. It can tell a story, create conversation, and support organizations doing important work in the world. This campaign did exactly that.

To everyone who supported the Love Is Blind campaign, thank you. Your purchase helped us send $300 to the BDSRA Foundation, and we’re honored to play a small part in supporting their mission.

We’re excited to keep building campaigns that connect art with impact, and this is just one more reminder that thoughtful shopping really can make a difference.

Want to keep supporting causes through what you wear?
Explore our latest collections and follow along as we continue partnering with organizations making a real impact.